With today's technology and the evolving use of the internet, instant messaging, email and text messaging... your clients, customers and prospects expect you (or at least someone on your team) to be available almost 24 Hours a Day / 7 Days a Week!

Whether you have a team or are a "single" agent doing all of your own business - you can make your clients feel as though you are always there for them - WITHOUT destroying your life!

You have various options:

1) Instant Messaging links directly on your web site (Yahoo, MSN, AOL, Google & more);
2) IM linked directly to your mobile phone;
3) VOiP access directly from your web site;
4) RSS Feeds on your website;
5) Weekly Updates to your database.

By having all of these options integrated into your marketing and communication systems, you can answer questions and inquiries almost instantly. If set up correctly - you and your team can truly be the real estate professionals that the public is clamoring for. In addition, you immediately set yourself apart from about 99% of the other agents in your area.

For specifics and detailed instructions on how to implement all of these features to your systems - Log In to RookieSuccess.com or AgentBrokerSuccess.com and go to the Technology Classroom

Are you a "Listing Agent" or a "Marketing Agent?" Think about that question for a moment and answer truthfully. Do you do the same thing that most other agents do - get a listing agreement signed and enter it into the MLS... then hope and pray that it sells! If you do, you're not alone - the problem is that you are doing a disservice to your clients and customers.

In today's world of discount brokers and fee for service models - you need to be a true professional to set yourself apart and compete with the competition. If you cannot justify your fees, then you will not be in the business long.. or worse yet - you will not make the money that you could.

Ask yourself these questions:

1) Do you actively solicit buyers for your listings;
2) Do you actively inform co-op agents of your new & "aging" listings;
3) Do you have an active buyer database;
4) Do you provide Internet Savvy marketing to your seller clients;
5) Do you sell homes in shorter time periods and for more $$$ than the competition.

If you have answered NO to ANY of the above questions, you have areas for improvement! Take a look at the Internet Marketing Classroom and the Seller/Listing Classroom for tips, systems and methods to answer YES to all of these questions and become a true Marketing Agent and Consultant!

I always get the question or statement: "there all these things to do with the computer or web, I'm not tech savvy - what do I do?"

You don't have to be tech savvy - all you have to know is someone who is, or somewhere to go to find that tech savvy person... How? During the summer months, the biggest influx of workers to companies is "interns." How about getting an intern for you or your office! Where?

1) A community college;
2) A high school (most of them have computer classes now);
3) A University in your area;
4) Your children (you can pay your children up to $4,000 per year without them having to file taxes - it's still tax deductible for you!);
5) Your neighborhood

If you asked a computer science professor/teacher if they have any students who would like "real life" experience, what will they say? YES! You have a couple choices: 1) you can trade real life experience with your website, graphics or other computer needs for class credits; or 2) you can pay a small hourly wage (you can even get a group of agents together to help with this expense). Presto - you have a computer expert on your team!

A key ingredient to your success is database or contact management - it's also one of the most confusing if you are a realtor! Why? Because there are so many choices and so many prices....

What do you look for?
1) The ability to input buyers, sellers and industry contacts into organized systems;
2) a system for keeping track of client and customer needs/wants/desires;
3) a system that will remind you when you have to do things;
4) ease of use;
5) compatible with your PDA/Mobile phone; and
6) inexpensive!

Well, their are so many choices that do this and more (the challenge with "more" is that in reality you don't need most of the "more") and most of them are either a permanent monthly price of in the $200 plus range. Here's the solution: almost everyone has Microsoft Outlook on their computer, so why not find an Outlook "Add-In" that is reasonably priced and will do all of the tasks that you need as a realtor (and is "scalable" as you grow your business). Well, we've found it - and all for $59.95 - one time!

Take a look at the Contact Management Classroom (or resources page) on RookieSuccess.com for the link to this great customized software!

A recent study was released that showed over 90% of ALL Homebuyers and Sellers will begin their research from 1-5 YEARS prior to making a move! WOW! Talk about preparation and long term planning. Here's the challenge for you - do you have a 5 year "drip" campaign in place for both buyers and sellers? The honest answer from most agents is No.

If you put one in place today - you are setting yourself up for long term success!

If you have one of the Free websites through RookieSuccess.com - you already have them in place!

Would you like a steady stream of potential clients each week - I have the source, and so do you! Take a look in your newspaper (usually on one of the weekend editions) and look for the Births and Marriages section of the paper. Statistics show that over 90% of those announcements lead to a move of some kind: bigger house, selling one to live together, relocation...

Clip and send them the article with a Congratulations card!

RookieSuccess.com announces the launch of it's 1 and 1 Program for real estate agents. Based upon 2 simple marketing strategies - this program will virtually guarantee that any real estate agent can earn a minimum of 1 New Listing and 1 New Sale every month for life!

While most agents are struggling to find clients and customers - the RookieSuccess.com 1 and 1 Program leads agents to prospects who are already telling everyone they know that "I need real estate help!" The best feature of this program is that it costs less than $50 per month to implement.

Visit the RookieSuccess.com Member section for complete video training and the complete forms and materials package for this unique program.

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